Company Overview

At Pacific Aviation Marketing, your business is our business. Our teams of seasoned travel business professionals are dedicated to your success and are here to be your long-term partner. This is why we are Asia’s premier GSA and growth partner for the travel and hospitality industry.

For over 50 years, cargo and passenger airlines, airports, cruise lines, hotels, tour operators and destination marketing principals have been counting on our seamless, integrated and customised service for their businesses.

We have been there for them, we are here for you.

Management

Markus F Jebsen
Group Executive Chairman

Chairman of Pacific Aviation Marketing, and Executive Chairman of MF Jebsen Group, Markus Jebsen, a direct descendant of Jacob Jebsen, was born in Hong Kong and received his primary and secondary education in Hong Kong and Denmark.

In 1981 he took an apprenticeship with Jebsen & Jessen, Hamburg, an import and export trading company, and then continued his studies at New York University’s Gallatin Division majoring in Marketing Management.

After working for Bose GmbH, Germany for three years, Markus Jebsen joined Jebsen & Co., Ltd in 1993 and became Chairman of MF Jebsen Group in 2002.

Eddy Sat
Managing Director

Eddy Sat joined Hong Kong-based Jebsen Group in 2000 as General Manager, looking after the aviation representation business of the group. Thereafter he was entrusted with the management role of the entire Jebsen Aviation and Travel Marketing Group in Hong Kong and Mainland China, with his appointment as the Managing Director of Jebsen’s subsidiaries Pacific Aviation Marketing and Jebsen Travel in 2007.

Under Eddy’s leadership, Jebsen Aviation expanded her full licensed office network to major cities in Mainland China including Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen. As of 2019, there are over 100 staff in the Aviation Group providing sales and marketing services for more than 20 international airlines.

Eddy began his travel and aviation career in 1982 with Philippine Airlines and Dragonair, where he took up different management positions in sales and marketing at both head office and station level.

Eddy holds a Master degree of Business Administration from the University of Hull in UK.

Kenneth Chan
General Sales Manager

Kenneth boosts over 30 years of experience in the airline industry, having served some of the biggest names in the category, including Cathay Pacific Airways and United Airlines.

When he joined Pacific Aviation in 2001, Kenneth managed and oversaw the sales, marketing, reservations and ticketing operations for our airline portfolio. He is now responsible for the development of principals in Hong Kong, Macau and China.

Haley Wong
Senior Marketing Manager

Jebsen Travel Group engages a broad range of travel business, including representative services, wholesale, retail and corporate level, with Haley’s marketing function an underlying driving force behind each of them.

Haley has been in a marketing role for more than 15 years, and has gained in-depth experience working with global companies such as IBM before joining Pacific Aviation Marketing in 2015. Leveraging on her vast experience in B2B and B2C marketing and networks built within the industry, Haley leads and develops campaigns of various sizes and various purposes (branding, demand generation and co-marketing) for our principals to drive real business results.

Jennie Mak
Senior Product Development Manager

Having been in the tourism industry for more than 15 years, Jennie possesses a good understanding of both how the industry works and consumers’ behavior towards a travel destination. Jennie focuses on the development of various travel products such as accommodation, tourist attractions, self-drive option and tour excursion – all vital to tourism business. She is great at identifying different marketing tools and partnership programmes to cater to the needs of different target segments.

Janice Lo
Senior Business Development Manager

Janice has over 10 years of sales and marketing experience in the aviation industry. Being well connected with and respected by trade and government bodies related to aviation, Janice has handled a good number of new airline clients and helped offline airlines to launch online operations.

Her main focus now is to bring airline clients into, and capture the tremendous opportunities of the Hong Kong and China market.

Kenny Leung
Senior Manager –
E-Commerce

PAM’s innovative technology is led by Kenny. Throughout his 20 years in tourism, Kenny’s business acumen enables PAM to combine technology know-how with a broad understanding of the industry. His experience has gained a reputation for developing operating systems and building out digital channels for our business partners. Kenny’s knowledge and experience in IT solutions allow PAM to proceed through an evolutionary process, and to devote ourselves to technological advancements.

Company Milestones

2020

  • Mar
    Appointed as the GSA of Furlong Incoming
  • Feb
    Appointed as the GSA of Avianca

2019

  • Aug
    Appointed as the GSA of Solaseed Air
  • May
    Appointed as the GSA of Croatia Airlines
  • Apr
    Appointed as the Representation of Tourism Ireland
  • Apr
    Lufthansa group NDC fare launched on Ticket2.hk
  • Mar
    Appointed as the Representation of Bourgogne-Franche-Comté Tourisme
  • Jan
    Appointed as the GSA of Jetwing Travels
  • Jan
    Appointed as the GSA of Daemyung Hotels
  • Jan
    Appointed as the GSA of Regnum Carya Hotel

2018

  • Dec
    Appointed as the PSA of Skorpios Cruises
  • Nov
    Appointed as the Passenger & Cargo GSA of IndiGo
  • Oct
    Appointed as the Passenger GSA of Thai Smile
  • Sep
    b2b.pam connected with Thai Lion through API
  • Jun
    b2b.pam connected with Scoot through API
  • Jun
    Appointed as the Passenger GSA of Donghai Airlines
  • May
    Ticket2.hk became the first NDC certified agent in Hong Kong
  • May
    Appointed as the Representation of Tourism Tasmania
  • May
    Appointed as the Passenger GSA of Air Belgium
  • Jan
    Appointed as the GSA of Toulouse Blagnac Airport
  • Jan
    Appointed as the GSA of Phoenix Hotels & Resorts

2017

  • Dec
    Appointed as the GSA of Intercontinental Huizhou Resort
  • Nov
    Appointed as the GSA of Trail Blazer Tours India Pvt. Ltd.
  • Oct
    Appointed as the Passenger GSA of Cambodia Angkor Air
  • Sep
    b2b.pam connected with Malindo Air through API
  • Aug
    Beijing PAM participated in China BSP
  • Jun
    Appointed as the Passenger & Cargo GSA of Gulf Air
  • Apr
    B2C platform Ticket2.hk launched
  • Feb
    PAM Qingdao office opened
  • Jan
    Appointed as the GSA of Chatrium Hotels & Residences

2016

  • Dec
    Beijing Tour License acquired
  • Nov
    Appointed as the PSA of Vietjet Aviation
  • Oct
    LCC products launched on b2b.pam platform
  • Jul
    Guangzhou Tour License acquired
  • Mar
    Appointed as the PSA of Air KBZ
  • Jan
    Appointed as the Sales Agent of Shun Tak Travel Services Ltd.

2015

  • Oct
    Appointed as the Passenger GSA of Malindo Airways
  • Sep
    Appointed as the Passenger & Cargo GSA of Air Austral
  • Jul
    Appointed as the Passenger GSA of Cambodia Bayon Airlines
  • May
    Appointed as the Sales Agent of Chu Kong High Speed Ferry
  • Jan
    In-house ERP set up

2014

  • Nov
    Integrated Booking System b2b.pam set up
  • Sep
    Appointed as the Passenger & Cargo GSA of Bhutan Airlines
  • Aug
    Appointed as the Passenger GSA of Vanilla Air
  • Jul
    Appointed as the PSA of Tigerair
  • Jun
    Appointed as the GSA of MIAT Mongolian Airlines
  • Apr
    Appointed as the GSA of Tauck
  • Jan
    PAM Chengdu office opened

2013

  • Sep
    Appointed as the GSA of Hoshino Resorts TOMAMU
  • Feb
    Appointed as the Passenger & Cargo GSA of Regent Airways

2012

  • Apr
    Appointed as the Passenger GSA of Peach Aviation
  • Jan
    Appointed as the Passenger GSA of Aircalin
  • Jan
    Appointed as the General Cargo Sales & Services Agent of MIAT Mongolian Airlines

2011

  • Mar
    Appointed as the PSA of MIAT Mongolian Airlines

2001 – 2010

  • 2010-Dec
    Appointed as the PSA of Hahn Air
  • 2010-Aug
    Appointed as the GSA of SeaDream Yacht Club through Jebsen Travel Ltd.
  • 2010-Aug
    Appointed as the Passenger GSA of Jeju Air
  • 2010-May
    Appointed as the PSA of Cebu Pacific
  • 2009-Jan
    Appointed as the PSA of Westjet
  • 2008-Sep
    Appointed as the Passenger GSA of Kingfisher Airlines
  • 2008-Sep
    PAM Guangzhou office opened
  • 2008-Apr
    PAM Shanghai office opened
  • 2008-Apr
    Appointed as the Passenger & Cargo GSA of Air Astana
  • 2008-Mar
    Appointed as the Cargo GSA of Etihad Crystal Cargo
  • 2007-Oct
    Appointed as the Passenger GSA of El Al Israel Airlines
  • 2007-Sep
    Appointed as the Passenger GSA of Air Tahiti Nui
  • 2007-Jul
    Network expanded to China with the launch of China head office in Beijing
  • 2006-Nov
    Appointed as the Passenger GSA of Aerolineas Argentinas
  • 2006-Aug
    Appointed as the Passenger GSA of Kenya Airways
  • 2004-Nov
    Company renamed to Pacific Aviation Marketing (HK) Limited
  • 2004-Jan
    Appointed as the Passenger GSA of Myanmar Airways International
  • 2002
    New parent company, MF Jebsen International Ltd., formed after group restructuring
  • 2001
    Appointed as the Passenger & Cargo GSA of Royal Brunei Airlines

Before 2000

  • 1986
    Appointed as the Passenger & Cargo GSA of Gulf Air
  • 1983
    Appointed as the Passenger GSA of TAP Air Portugal
  • 1978
    Former PAM – Scomber Services Ltd., a dedicated GSA unit of Jebsen & Co. Ltd. was established
  • 1954
    Former parent company Jebsen & Co. Ltd. acquired its first GSA appointment by Lufthansa German Airlines for passenger & cargo traffic

Our Network

      Our Strength

      Our Strength

      • Network: a single company to cover both China and Hong Kong with sales office in key cities

      • Experience: in representation business for over 50 years

      • Professional: a team of experts from the airline, hotel, cruise and travel industry

      • Holistic service: comprehensive offering covers PR, marketing, sales, distribution, call-centre

      • Background: Supported by MF Jebsen Group, giving you financial credibility and extra synergy with sister companies within the group

      • Technology: B2B travel distribution platform for non-BSP airlines to tap into China

      About Jebsen Group

      The MF Jebsen Group was formed in 2002 following a restructuring of the Jebsen Group of Companies, a family-owned trading business founded by Jacob Jebsen and Heinrich Jessen in 1895 with a long track record of involvement in China.

      The principal entity of the group is MF Jebsen International Limited, a holding company headquartered in Hong Kong. The Executive Chairman, Markus F. Jebsen, is a direct descendant of the Jebsen family.

      Hailing a history of captaining vessel on the trade routes between Europe and Asia during the 18th and 19th century, the group continues the dynamism through investing in businesses with long-term growth potential, while holding individual behavior and corporate actions for the group’s investment to the highest ethical standards.

      The MF Jebsen Group’s current business portfolio and investment includes:

      • Agriculture, eco land banks and forestry

      • Airlines and travel-related representation

      • Automotive sales and services

      • Consumer electronics marketing

      • Insurance intermediary

      • Shipping investment

      • Travel services

      • Venture capital

      Jebsen Travel Group:

      • Pacific Aviation Marketing Limited: GSA & Representation Business

      • Falcon Marketing Limited: non-aviation GSA & Representation Business; Marketing Agency

      • Jebsen Travel Limited: Travel Wholesale Business

      • Jebsen Holidays: Travel Retail Business