About Pacific Aviation Marketing
At Pacific Aviation Marketing, your business is our business. Our teams of seasoned travel business professionals are dedicated to your success and are here to be your long-term partner. This is why we are Asia’s premier GSA and growth partner for the travel and hospitality industry.
For over 50 years, cargo and passenger airlines, airports, cruise lines, hotels, tour operators and destination marketing principals have been counting on our seamless, integrated and customised service for their businesses.
We have been there for them, we are here for you.
Markus F Jebsen
Group Executive Chairman
Chairman of Pacific Aviation Marketing, and Executive Chairman of MF Jebsen Group, Markus Jebsen, a direct descendant of Jacob Jebsen, was born in Hong Kong and received his primary and secondary education in Hong Kong and Denmark.
In 1981 he took an apprenticeship with Jebsen & Jessen, Hamburg, an import and export trading company, and then continued his studies at New York University’s Gallatin Division majoring in Marketing Management.
After working for Bose GmbH, Germany for three years, Markus Jebsen joined Jebsen & Co., Ltd in 1993 and became Chairman of MF Jebsen Group in 2002.
Eddy Sat joined Hong Kong-based Jebsen Group in 2000 as General Manager, looking after the aviation representation business of the group. Thereafter he was entrusted with the management role of the entire Jebsen Aviation and Travel Marketing Group in Hong Kong and Mainland China, with his appointment as the Managing Director of Jebsen’s subsidiaries Pacific Aviation Marketing and Jebsen Travel in 2007.
Under Eddy’s leadership, Jebsen Aviation expanded her full licensed office network to major cities in Mainland China including Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen. As of 2019, there are over 100 staff in the Aviation Group providing sales and marketing services for more than 20 international airlines.
Eddy began his travel and aviation career in 1982 with Philippine Airlines and Dragonair, where he took up different management positions in sales and marketing at both head office and station level.
Eddy holds a Master degree of Business Administration from the University of Hull in UK.
Senior Marketing Manager
Jebsen Travel Group engages a broad range of travel business, including representative services, wholesale, retail and corporate level, with Haley’s marketing function an underlying driving force behind each of them.
Haley has been in a marketing role for more than 15 years, and has gained in-depth experience working with global companies such as IBM before joining Pacific Aviation Marketing in 2015. Leveraging on her vast experience in B2B and B2C marketing and networks built within the industry, Haley leads and develops campaigns of various sizes and various purposes (branding, demand generation and co-marketing) for our principals to drive real business results.
Senior Product Development Manager
Having been in the tourism industry for more than 15 years, Jennie possesses a good understanding of both how the industry works and consumers’ behavior towards a travel destination. Jennie focuses on the development of various travel products such as accommodation, tourist attractions, self-drive option and tour excursion – all vital to tourism business. She is great at identifying different marketing tools and partnership programmes to cater to the needs of different target segments.
Senior Business Development Manager
Janice has over 10 years of sales and marketing experience in the aviation industry. Being well connected with and respected by trade and government bodies related to aviation, Janice has handled a good number of new airline clients and helped offline airlines to launch online operations.
Her main focus now is to bring airline clients into, and capture the tremendous opportunities of the Hong Kong and China market.
Senior Manager –
PAM’s innovative technology is led by Kenny. Throughout his 20 years in tourism, Kenny’s business acumen enables PAM to combine technology know-how with a broad understanding of the industry. His experience has gained a reputation for developing operating systems and building out digital channels for our business partners. Kenny’s knowledge and experience in IT solutions allow PAM to proceed through an evolutionary process, and to devote ourselves to technological advancements.
Appointed as the GSA of Furlong Incoming
Appointed as the GSA of Avianca
Appointed as the GSA of Solaseed Air
Appointed as the GSA of Croatia Airlines
Appointed as the Representation of Tourism Ireland
Lufthansa group NDC fare launched on Ticket2.hk
Appointed as the Representation of Bourgogne-Franche-Comté Tourisme
Appointed as the GSA of Jetwing Travels
Appointed as the GSA of Daemyung Hotels
Appointed as the GSA of Regnum Carya Hotel
Appointed as the PSA of Skorpios Cruises
Appointed as the Passenger & Cargo GSA of IndiGo
Appointed as the Passenger GSA of Thai Smile
b2b.pam connected with Thai Lion through API
b2b.pam connected with Scoot through API
Appointed as the Passenger GSA of Donghai Airlines
Ticket2.hk became the first NDC certified agent in Hong Kong
Appointed as the Representation of Tourism Tasmania
Appointed as the Passenger GSA of Air Belgium
Appointed as the GSA of Toulouse Blagnac Airport
Appointed as the GSA of Phoenix Hotels & Resorts
Appointed as the GSA of Intercontinental Huizhou Resort
Appointed as the GSA of Trail Blazer Tours India Pvt. Ltd.
Appointed as the Passenger GSA of Cambodia Angkor Air
b2b.pam connected with Malindo Air through API
Beijing PAM participated in China BSP
Appointed as the Passenger & Cargo GSA of Gulf Air
B2C platform Ticket2.hk launched
PAM Qingdao office opened
Appointed as the GSA of Chatrium Hotels & Residences
Beijing Tour License acquired
Appointed as the PSA of Vietjet Aviation
LCC products launched on b2b.pam platform
Guangzhou Tour License acquired
Appointed as the PSA of Air KBZ
Appointed as the Sales Agent of Shun Tak Travel Services Ltd.
Appointed as the Passenger GSA of Malindo Airways
Appointed as the Passenger & Cargo GSA of Air Austral
Appointed as the Passenger GSA of Cambodia Bayon Airlines
Appointed as the Sales Agent of Chu Kong High Speed Ferry
In-house ERP set up
Integrated Booking System b2b.pam set up
Appointed as the Passenger & Cargo GSA of Bhutan Airlines
Appointed as the Passenger GSA of Vanilla Air
Appointed as the PSA of Tigerair
Appointed as the GSA of MIAT Mongolian Airlines
Appointed as the GSA of Tauck
PAM Chengdu office opened
Appointed as the GSA of Hoshino Resorts TOMAMU
Appointed as the Passenger & Cargo GSA of Regent Airways
Appointed as the Passenger GSA of Peach Aviation
Appointed as the Passenger GSA of Aircalin
Appointed as the General Cargo Sales & Services Agent of MIAT Mongolian Airlines
Appointed as the PSA of MIAT Mongolian Airlines
2001 – 2010
Appointed as the PSA of Hahn Air
Appointed as the GSA of SeaDream Yacht Club through Jebsen Travel Ltd.
Appointed as the Passenger GSA of Jeju Air
Appointed as the PSA of Cebu Pacific
Appointed as the PSA of Westjet
Appointed as the Passenger GSA of Kingfisher Airlines
PAM Guangzhou office opened
PAM Shanghai office opened
Appointed as the Passenger & Cargo GSA of Air Astana
Appointed as the Cargo GSA of Etihad Crystal Cargo
Appointed as the Passenger GSA of El Al Israel Airlines
Appointed as the Passenger GSA of Air Tahiti Nui
Network expanded to China with the launch of China head office in Beijing
Appointed as the Passenger GSA of Aerolineas Argentinas
Appointed as the Passenger GSA of Kenya Airways
Company renamed to Pacific Aviation Marketing (HK) Limited
Appointed as the Passenger GSA of Myanmar Airways International
New parent company, MF Jebsen International Ltd., formed after group restructuring
Appointed as the Passenger & Cargo GSA of Royal Brunei Airlines
Appointed as the Passenger & Cargo GSA of Gulf Air
Appointed as the Passenger GSA of TAP Air Portugal
Former PAM – Scomber Services Ltd., a dedicated GSA unit of Jebsen & Co. Ltd. was established
Former parent company Jebsen & Co. Ltd. acquired its first GSA appointment by Lufthansa German Airlines for passenger & cargo traffic
Network: a single company to cover both China and Hong Kong with sales office in key cities
Experience: in representation business for over 50 years
Professional: a team of experts from the airline, hotel, cruise and travel industry
Holistic service: comprehensive offering covers PR, marketing, sales, distribution, call-centre
Background: Supported by MF Jebsen Group, giving you financial credibility and extra synergy with sister companies within the group
Technology: B2B travel distribution platform for non-BSP airlines to tap into China
About Jebsen Group
The MF Jebsen Group was formed in 2002 following a restructuring of the Jebsen Group of Companies, a family-owned trading business founded by Jacob Jebsen and Heinrich Jessen in 1895 with a long track record of involvement in China.
The principal entity of the group is MF Jebsen International Limited, a holding company headquartered in Hong Kong. The Executive Chairman, Markus F. Jebsen, is a direct descendant of the Jebsen family.
Hailing a history of captaining vessel on the trade routes between Europe and Asia during the 18th and 19th century, the group continues the dynamism through investing in businesses with long-term growth potential, while holding individual behavior and corporate actions for the group’s investment to the highest ethical standards.
The MF Jebsen Group’s current business portfolio and investment includes:
Agriculture, eco land banks and forestry
Airlines and travel-related representation
Automotive sales and services
Consumer electronics marketing
Jebsen Travel Group:
Pacific Aviation Marketing Limited: GSA & Representation Business
Falcon Marketing Limited: non-aviation GSA & Representation Business; Marketing Agency
Jebsen Travel Limited: Travel Wholesale Business
Jebsen Holidays: Travel Retail Business